How to create a style guide for your SEO content writers

“How do I find good writers?” “My writers are inconsistent.” “How do I know if a writer ‘gets’ SEO?” As someone who’s deeply immersed in the world of search engine-optimized (SEO) content writing, I hear these statements quite a bit. What I find is that there seems to be a gap between the data-focused SEO pros and the creative copywriters they tend to hire. That is, it’s hard to find that sweet spot where a writer both understands SEO and how to write in a way that sells. It’s essential that you have both pieces of the puzzle. Yet, SEO […]

Google Confirms Chrome Usage Data Used to Measure Site Speed

Google Confirms Chrome Usage Data Used to Measure Site Speed

During a discussion with Google’s John Mueller at SMX Munich in March, he told me an interesting bit of data about how Google evaluates site speed nowadays. It has gotten a bit of interest from people when I mentioned it at SearchLove San Diego the week after, so I followed up with John to clarify my understanding. The short version is that Google is now using performance data aggregated from Chrome users who have opted in as a datapoint in the evaluation of site speed (and as a signal with regards to rankings). This is a positive move (IMHO) as it means […]

How to Write Meta Descriptions in a Constantly Changing World

How to Write Meta Descriptions in a Constantly Changing World

Back in December, Google made a significant shift in how they displayed search snippets, with our research showing many snippets over 300 characters. Over the weekend, they seem to have rolled back that change (Danny Sullivan partially confirmed this on Twitter on May 14). Besides the obvious question — What are the new limits? — it may leave you wondering how to cope when the rules keep changing. None of us have a crystal ball, but I’m going to attempt to answer both questions based on what we know today. Lies, dirty lies, and statistics… I pulled all available search snippets from […]

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