How to create a style guide for your SEO content writers

“How do I find good writers?” “My writers are inconsistent.” “How do I know if a writer ‘gets’ SEO?” As someone who’s deeply immersed in the world of search engine-optimized (SEO) content writing, I hear these statements quite a bit. What I find is that there seems to be a gap between the data-focused SEO pros and the creative copywriters they tend to hire. That is, it’s hard to find that sweet spot where a writer both understands SEO and how to write in a way that sells. It’s essential that you have both pieces of the puzzle. Yet, SEO […]

Google confirms ‘small’ search ranking algorithm update this past week

Google confirms ‘small’ search ranking algorithm update this past week

Google has confirmed today that it made a “small” algorithm update to its search ranking system this past week. Danny Sullivan from Google said on Twitter “We haven’t had a major update of that nature, but we did have a smaller one this week.” There was some chatter and rumors of an update that touched down on September 27th. So if you saw your rankings and Google traffic change this week, it might be related to this “smaller” update. What happened? Google routinely updates its search ranking algorithms to provide the most relevant and useful search results. Sometimes those updates impact a larger percentage of […]

Internal Link Building: the Ultimate Guide to Higher Rankings

Internal Link Building: the Ultimate Guide to Higher Rankings

If your site’s internal linking structure resembles a lump of tangled wires, and it takes you 10 clicks to navigate to a blog post that you published just a week ago — you are doing it wrong. Poor internal linking doesn’t just have a negative impact on user experience; it hinders ranking growth. Luckily, internal linking is one of the SEO factors that are 100% under your control. And in most cases, you don’t need any technical skills to fix it. Follow along with this practical guide, find out more about internal linking best practices, and learn how to implement […]

How & Why to Make Your Website More Secure

How & Why to Make Your Website More Secure

Thanks to the buzz around website hacking and personal data theft in recent years, most Internet users are aware that their sensitive information is at risk every time they surf the web. And yet, although the personal data of their visitors and customers is at risk, many businesses still aren’t making website security a priority. Enter Google. The folks over at Google are known for paving the way for Internet behavior. Last month, they took a monumental step forward in helping protect people from getting their personal data hacked. The update they released to their popular Chrome browser now warns users […]

Google Confirms Chrome Usage Data Used to Measure Site Speed

Google Confirms Chrome Usage Data Used to Measure Site Speed

During a discussion with Google’s John Mueller at SMX Munich in March, he told me an interesting bit of data about how Google evaluates site speed nowadays. It has gotten a bit of interest from people when I mentioned it at SearchLove San Diego the week after, so I followed up with John to clarify my understanding. The short version is that Google is now using performance data aggregated from Chrome users who have opted in as a datapoint in the evaluation of site speed (and as a signal with regards to rankings). This is a positive move (IMHO) as it means […]

How to Write Meta Descriptions in a Constantly Changing World

How to Write Meta Descriptions in a Constantly Changing World

Back in December, Google made a significant shift in how they displayed search snippets, with our research showing many snippets over 300 characters. Over the weekend, they seem to have rolled back that change (Danny Sullivan partially confirmed this on Twitter on May 14). Besides the obvious question — What are the new limits? — it may leave you wondering how to cope when the rules keep changing. None of us have a crystal ball, but I’m going to attempt to answer both questions based on what we know today. Lies, dirty lies, and statistics… I pulled all available search snippets from […]

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